Promote a vibrant club and community culture of continuous improvement
- Embed insight and learning into the culture of the organisation
- Continue to invest in modern infrastructure to reduce administration demands for clubs and improve athlete experience
- Provide incentives and support to facilitate the modernisation and professionalisation of club environments
- Build new collaborations to support innovation in competition provision
How will we measure success?
- 14 Club officer roles by 2026
- 100% of clubs engaged with the club portal, each with a club development plan
- Welsh Athletics to go cashless and fully digital by 2026
View the next goal - LEAD THE WAY
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