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Welsh Athletics Teams Up With Bearhug To Support Athlete Performance And Recovery
09/04/2026 00:00, In Blog /
Welsh Athletics has today announced an exciting new partnership with South Wales-based sports compression brand Bearhug, bringing together two organisations united by a shared commitment to supporting athletes across the country.
The collaboration will focus on enhancing performance, recovery, and overall wellbeing for Welsh athletes at every level, from grassroots participation through to elite competition, while championing innovation and community within the sport.
CEO of Welsh Athletics, James Williams shared:
We’re delighted to be partnering with Bearhug, a South Wales brand that shares our commitment to supporting athletes at every level of the sport. This collaboration represents an exciting opportunity to enhance the performance, recovery, and wellbeing of our athletes through innovative, high-quality compression products. Just as importantly, it allows us to align with a local business that understands the needs of our community and is invested in the future of Welsh sport. We look forward to working closely together to drive positive impact both on and off the track.
Rhys George, CEO at Bearhug added:
Athletics in Wales has an incredible community at its heart — thousands of people of all ages and abilities who simply love to run, jump and compete. That community spirit is what excites us most about this partnership. We want every Welsh Athletics member to feel the Bearhug difference, whether they're lining up at a local parkrun or chasing a national title. Every athlete deserves to move well, recover faster, and stay in the sport they love.
About Bearhug
Bearhug is a South Wales-based sports compression brand on a mission to help everyone move better, recover faster, and stay injury-free - whether that's a weekend runner, a gym-goer, or an elite athlete pushing for a personal best. Specialising in bamboo compression supports and sleeves, Bearhug's products are certified Class 1 medical devices - trusted by everyday people and high-performance athletes alike across the UK.
What sets Bearhug apart is its unique bamboo fabric technology: naturally antibacterial, moisture-wicking, and breathable, delivering medical-grade compression without sacrificing comfort. The full range covers every major joint and muscle group, from knees and calves to elbows and wrists, making Bearhug a complete solution for injury prevention, rehabilitation, and performance support.
With a Chief Medical Officer in John Miles - National Squad Physiotherapist for the Welsh Rugby Union and The British Lions - Bearhug's credentials in elite sport speak for themselves. The brand continues to grow rapidly, driven by a commitment to product quality and a deep passion for Welsh sport.
Welsh Athletics members will have access to an exclusive 15% off Bearhug products purchased online which can be found alongside existing member benefits: