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Welsh Athletics Partners with SPAR to Inspire and Nurture Sporting Champions of the Future

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10/07/2024 00:00, In Blog /

Welsh Athletics is delighted to announce a new partnership with A.F. Blakemore and the SPAR brand in the name of inspiring the future generation of Welsh sporting champions.

This partnership will see the launch of eight Starting Blocs summer camps in South Wales. Each camp will be located in areas of deprivation including Aberdare, Caerphilly, Merthyr Tydfill, and South Cardiff.

To help support families with the current cost of living challenges, SPAR has committed to providing each participant with a free packed lunch for each session.

Powered by Welsh Athletics, Starting Blocs is a fun and exciting physical literacy program to introduce children to the sport of athletics. Children learn the key movement skills needed for a life in sport, in a safe and positive environment, through games that are designed to teach children the foundations of running, jumping and throwing.

James Williams, CEO at Welsh Athletics said:

We are delighted to be able to partner with A.F. Blakemore and the SPAR brand this summer, the partnership will enable young people across Wales to enjoy our sport and improve their physical activity.


Throughout our discussions, it was clear that SPAR shared our vision to improve physical activity in communities across Wales with a key focus on the next generation and in a summer when the world will be watching the best athletes compete at the Olympic Games.


We hope that our Starting Blocs summer camps will play a small part in enabling future Olympians to start their sporting journey, and in the process supporting the Welsh Athletics vision of Athletics for everyone, everywhere.


I would like to thank A.F. Blakemore and SPAR for your support in making this vision come true.

Sarah Ellis, Group Marketing Director at A.F. Blakemore said:

We are thrilled to partner with Welsh Athletics, a company that shares our values and vision to nurture Welsh neighborhoods through sport and inspire the next generation of potential sporting champions.


This partnership will demonstrate SPAR’s commitment to promoting healthy lifestyles through sport and nutritious food. We are looking forward to working with Welsh Athletics over the summer.”

The Starting Blocs summer camps will take place on the following dates/locations and all children aged 4 – 11 are welcome to book on:

 Find out more and book a session here:

*CCB Athletics Hub run camps for children aged 7-12 years and cost £11.66 per session.