Our Vision

The Modernisation of Welsh Athletics

The organisation has come a long way in the last few years. The transition to a modern governing body was set-out in a two-phase plan in 2007.

Phase 1 focused on the fundamental building blocks of the organisation, providing stability and credibility in the eyes of our major investment partners. This firstly meant establishing ourselves at the new home of Welsh Athletics, the Cardiff International Sports Stadium, and building a modern office infrastructure.

In parallel, there was a focus on streamlining the Governance structures, establishing an effective Board of Directors and General Council to represent the various athletics communities in Wales.

Phase 1 also targeted the business of athletics in Wales, establishing financial control,  implementing an appropriate staffing structure and creating a strategic plan which had buy-in from all the key stakeholders in Wales.

As with Maslow’s hierarchy of needs, until these basic building blocks were in place and the organisation had started to deliver the operational plan, Welsh Athletics was not in a position to move to phase 2.

We now enter the second phase of the transition and there is huge excitement and anticipation about the next chapter of Welsh Athletics.

This second phase coincides with the greatest sequence of major athletics events to be based in the UK, with the London 2012 Olympic Games sandwiched between Commonwealth Games in Delhi 2010 and in Glasgow 2014. Our challenge is to capitalise on this wonderful opportunity and to build a lasting infrastructure which creates a sustainable and vibrant future for athletics in Wales.

Achieving our potential: our Purpose, Values and Vision

Our purpose

Our purpose is defined by the dual aims of the organisation, the development of grassroots athletics through a strong club network and the ambition to excel on the international stage.

Welsh Athletics develops the athletes of tomorrow, while nurturing the champions of today. We aim to ensure that talent can reach its full potential. Our purpose therefore is:

Inspiring participation, performance and excellence; running, jumping, throwing … achieving!

Our Values

There have been a number of significant achievements in recent years. These achievements have been made possible through the continued reinforcement of a set of core values which underpin the day-to-day operation of the organisation; these values are:

Trust - Openness - Fairness - Respect - Commitment

Through the staff and volunteer teams we seek to reflect these values through our actions and encourage behaviour which reinforces teamwork and makes a positive contribution to the vision.

Our Vision

When we look to the horizon, what do we see? The current phase of the Welsh Athletics journey, which began in 2007, is now reaching its conclusion. As we enter the next phase, there are many hurdles to overcome and the journey will not be an easy one. But we still need to know where we are heading.

So how high do we want to set the bar? What are our aspirations?

The following statements describe the vision for Welsh Athletics:

  • A great experience for young people
  • A seamless pathway for athlete development
  • A valued and sustainable volunteer workforce
  • An innovative approach to competition
  • A “no compromise” approach to success at the Commonwealth Games
  • Delivery through partnership

Document: A vision for Athletics in Wales

Priorities in 2010/11

  • Clubs – building a network of vibrant clubs across Wales
  • Coaching – establishing coaching at the heart of the organisation
  • Commonwealth Games – maximising our medal potential in Delhi
  • Communication – consultation and communication of our vision

Welsh Athletics Ltd.
Cardiff International Sports Stadium
Leckwith Road
Cardiff. CF11 8AZ.

  • WAG
  • SCW
  • UKA