Update on our strategy consultation

Welsh Athletics current strategic plan is now in its final year. As part of the process of establishing the organisations future strategic priorities, we have aimed to engage the views of our members on current challenges and opportunities.


We aimed to engage with as many stakeholders as possible across Wales. To achieve this we:

  • staged 14 open forums,
  • ran an online questionnaire,
  • hosted a series of club and 1:1 meetings.

Stakeholder Views

Views were expressed aligned to the following areas:

  • clubs, coaching, competition, junior athletes, volunteering, officials, facilities, and communication from the Governing Body.

After engaging with over 350 members and stakeholders,  the following views were continuously expressed across Wales, and the future strategy of Welsh Athletics must aim to address these challenges in order for the Sport to continue to grow and develop:

1)    Recruit and develop coaches/leaders – aligning education and development – local delivery, short time commitments – technical eventsneed specific focus - the need for a designated person who leads on coaching

2)    Professionalise Coaching – make it a desired vocation, challenge for improvement

3)    Recruit and develop officials – reward and recognise officials – viewed as a major challenge for the sport going forward

4)    Improve communication of key/inspiring messages – raise the profile of the sport – better use of ‘stars’ to inspire the next generation

5)    Clarify the roles of the clubs/regions – make the club environment more welcoming

6)    Reduce the admin burden for volunteers/clubs/parents – improve use of technology

7)    Support clubs to modernise – improve the culture within clubs – make them more welcoming and engaging

8)    Ensure that all key stakeholders (clubs, parents, coaches, WA) are aware of their role in developing athletes – will assist with increasing retention rates

9)    Establish a Clear competition pathway

10)  Work to Simplify the sport and keep it fun

11)  Need to use the sport as a vehicle to deliver health benefits – physical activity and wellbeing

12)  Create Champions to inspire the Nation – don’t focus just on mass market

13)  Improving number and quality of facilities across Wales – access needs improving

14) The 3 C’s – coaching, competition, clubs – effective collaboration between them all

Next steps

The views and challenges being encountered by our members will play a key part in establishing the future strategy of Welsh Athletics. Welsh Athletics aims to continue the consultation with its membership throughout this process, with further consultation sessions planned for this Autumn.

In the meantime, Welsh Athletics would welcome the views of its membership – please email views and opinions to consultation@welshathletics.org

Our work will also reflect where appropriate the new Vision for Sport in Wales

Welsh Athletics Ltd.
Cardiff International Sports Stadium
Leckwith Road
Cardiff. CF11 8AZ.

  • WAG
  • SCW
  • UKA