The overall aim of the communication strategy is to raise the profile of Welsh Athletics in Wales and beyond in order to:
- Make audiences aware of the role of Welsh Athletics and its achievements
- Source sponsorship
- Inspire confidence among stakeholders
- Increase grassroots participation and, in turn, help produce tomorrow's champions
- Boost morale among volunteers in order to retain their support
- keep the athletics community exhaustively informed about Welsh Athletics’ activities, competition and news, creating a sense of belonging and participation.
A wide range of publications is produced or updated annually to communicate our key activities to the various athletics communities; this range includes: